YOUZU Celebrates AAPI Heritage Month by Redefining Beauty Through Culture, Community, and Connection

San Francisco, CA — May 1, 2025 — This AAPI Heritage Month, empowerment-driven skincare brand YOUZU is proud to honor its roots while building the future of beauty—one grounded in care, culture, and community.

Founded by Vietnamese-American entrepreneur Tina Dao, YOUZU emerged from a deeply personal journey—one marked by resilience, healing, and the search for something more than skincare. What began as a response to sensitive skin quickly evolved into a purpose-driven movement where wellness, self-expression, and shared experiences take center stage.

“I didn’t start YOUZU to create another beauty brand—I created it to build a space where people feel seen,” says Dao. “As an AAPI woman, I know the power of community. I know what it feels like to be silenced—and how powerful it is when we reclaim our voice.”

What started as a science-backed skincare line for sensitive skin has quickly evolved into a movement. YOUZU has welcomed over 10,000 email sign-ups from individuals seeking to be part of its community—a testament to the desire for something more meaningful in beauty and wellness.

This month marks the official launch of www.withyouzu.com, YOUZU’s digital wellness hub. Designed as a safe space for healing, storytelling, and shared growth, the platform offers a range of features, including community forums, expert resources, creator spotlights, and live event sign-ups. It’s the heartbeat of YOUZU’s mission: to empower through connection.

YOUZU also introduces its new Advocate and Professional Program. This invitation-only initiative brings together passionate voices who align with the brand’s mission of healing through authenticity and shared values. These advocates represent the many faces of YOUZU: creators, professionals, and everyday individuals who lead with care and purpose.

The brand’s hero products—the Daily Refresh Spray and Daily Refresh Serum—continue to gain traction for their calming, science-backed formulas powered by hypochlorous acid, a standout ingredient known for soothing sensitive, irritated, or post-treatment skin. But it’s YOUZU’s vision—not just its formulations—that’s turning heads.

With upcoming in-person wellness partnerships, community panels, and immersive brand experiences, YOUZU is bringing people together in a world that often feels disconnected, reminding us all that beauty is a collective journey.

This AAPI Heritage Month, YOUZU isn’t just reflecting on identity—it’s building something lasting around it. Something real. Something shared.

Because beauty begins with YOU—and it grows with us.